"by applying brain science we can reinvent branding for the 21st century".
Robin Wight. President of Engine and WCRS
That's why he invited us to partner with Engine.
Advances in Neuroscience have led to a better understanding of how we decide, and how brands work in the brain. We understand the implications of this to marketing and are able to make it actionable.
If Lord Leverhulme had worked with us he'd have discovered which half of his advertising was wasted and, most importantly, why. That may sound arrogant but, as a result of our advice, clients have significantly grown brand share whilst considerably reducing their share of voice.
"I've no doubt that this is the future of brand management and I wouldn't hesitate to work with Phil and Steve; they have all the capabilities to make this work in day to day marketing".
Director, Global Brands & Innovation
That's why he invited us to partner with Engine.
Advances in Neuroscience have led to a better understanding of how we decide, and how brands work in the brain. We understand the implications of this to marketing and are able to make it actionable.
If Lord Leverhulme had worked with us he'd have discovered which half of his advertising was wasted and, most importantly, why. That may sound arrogant but, as a result of our advice, clients have significantly grown brand share whilst considerably reducing their share of voice.
"I've no doubt that this is the future of brand management and I wouldn't hesitate to work with Phil and Steve; they have all the capabilities to make this work in day to day marketing".
Director, Global Brands & Innovation