The implicit system in the brain is responsible for 90-95% of our decision-taking and purchasing behaviour. It is also where patterns and signals sent by a brand are decoded and assigned a meaning.
We help you to understand how this system works and where to apply these learnings to improve your brand strategy and communication via;
- implicit research (we are market leaders in our field)
- expert decoding (we have some of the world's leading neuro-scientists and psychologists in our team)
- our extensive client-side marketing experience (we've 'been there, done that')
To read our debate with Mark Earls on what happens inside and outside our heads please click here
'If we'd known this earlier, we'd have written the brief differently'
European Food Company Marketing Director