decode-logo flip

decode leverages the latest insights on human decision-making for marketing to create a competitive edge for clients and increase the return on marketing investment (ROMI)


Implicit Marketing from decode


Implicit Marketing is core to our approach

An analytical approach to intuitive buying decisions

Purchase decisions are predominantly determined by intuitive, implicit processes. The Nobel Prize in Economic Sciences was awarded to the psychologist Daniel Kahneman for this finding.

Implicit Marketing, developed by decode, uses this insight to align marketing activities with the point of decision-making: the implicit system – the 'autopilot' in the head.

The basis of Implicit Marketing, therefore, is science: learnings from behavioral economics, psychology and neuroscience. Above all, how consumers decide and how brands, products and communications are processed by the implicit system.