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Use science to increase marketing effectiveness

decode consulting from strategy to execution

Based on scientific findings from neuro-psychology and behavioural economics, our process offers a validated platform from which to manage a brand at its implicit level. This enables the brand's "added value" to be systematically controlled and fully utilised in the pursuit of sales. We help companies in the development of brand strategy and in its execution, steering and controlling.

 

 

Optimising the Marketing Mix for increased ROMI

What makes advertising effective? How should packaging be designed? When do promotions work best? What's the most effective product strategy? What tangible properties must the product have? These are real, everyday issues in marketing for which science can provide proven principles and guidelines. These guidelines help marketing mixes to be more efficient, thereby boosting Return on Marketing Investment (ROMI). At every step of the marketing process we guide businesses in tuning their marketing mixes to be most effective given the dominance of the customer's implicit system.

decode academy

Science has knowledge, based on facts, about how people make (purchase) decisions, and about how products, brands and advertising work. Arising from this body of knowledge are guidelines and principles which, in practice, can drive increased efficiency and success. The decode academy provides well-founded access to this knowledge – in such a way that it can be translated into direct and tangible improvements in day to day Marketing. In our in-house seminars we apply scientific learnings and principles directly to your business issues and questions. We offer seminars on the following topics:

  • Branding & Brand Management
  • Product & Packaging
  • Pricing
  • Shopper marketing & POS
  • Communications

 

Science Update

Our regular Science Updates detail the implications for Marketing of the latest learnings from the fields of behavioural economics, psychology and neuroscience Register here to receive them:

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